Wednesday, 17 July 2013

Indians fascinated by large screen

In a span of around six months, the market has been flooded with mobile phones having five inch or bigger display screens. This also reflects in 'The Handset Hotlist Survey' of June, which was conducted by The Mobile Indian. As per the survey, which is based on a study of online preferences of over one million people who visited the website (www.themobileindian.com) in June this year, 12 out of 25 mobile phones have five inch or bigger screens. The list includes five handsets of Micromax, four of Samsung and one each of Karbonn, Xolo and Spice. Interestingly, as many as eight smartphones in the list have displays bigger than four inches but smaller than five inches. However, this increasing interest for larger screen-based handsets was not an overnight affair. In our January 2012 survey, the average screen size of the smartphones that people were searching was 2.9 inches. In the month of June 2012, it was 3.5 inches, while in January this year, it was 4.1 inches and finally, last month, it jumped to 4.5 inches. Commenting on the survey, a spokesperson of The Mobile Indian says, "Most of the handset players, especially Indian players, are launching smartphones with large real estate and it seems like they are the ones who are offering multiples options to consumers in terms of large screen sizes and that too at budget prices." Of late, Xolo has come out with decent smartphones at competitive prices but never more than one handset from Xolo made it to our list. However, this time three handsets from the maker made it to the Handset Hotlist. Commenting on the development, the spokesperson says, "Xolo in terms of grabbing consumer's attention has been on the fringe for the last couple of months. Reasons being, launches were not happening at regular intervals and even the availability of the smartphones was not uniform. The company has addressed these issues and is now in the reckoning.” Out of the 25 most searched handsets, seven each were from Micromax and Samsung, three each from Sony and Xolo, two from Nokia and one each from Karbonn, Spice and Apple. The Relative Score, which was introduced recently, indicates the popularity of each handset vis-à-vis the leader. This month, there was close competition from position No. 3 to 10 for grabbing consumer interest. So much so, that slot numbers 3 and 4; 5 and 6; and 7, 8 and 9 have the same relative scores.
Top 25 Handset Hotlist for July-2013
Rank
Model
Relative Score
Price (in Rs.)
OS
Screen Size
1
Samsung Galaxy Mega 6.3
100
28,500
Android
6.3
2
Samsung Galaxy Mega 5.8
72
23,500
Android
5.8
3
Nokia Lumia 520
64
9,300
Windows Phone 8
4
4
Samsung Galaxy S Duos
64
11,000
Android
4
5
Micromax A88 Canvas Music
59
8,400
Android
4.5
6
Samsung Galaxy Young
59
7,500
Android
3.2
7
Micromax Canvas 3D A115
58
9,200
Android
5
8
Samsung Galaxy S4
58
38,000
Android
5
9
Samsung Galaxy Grand Duos I9082
58
18,500
Android
5
10
Karbonn Titanium S5
56
11,000
Android
5
11
Micromax Canvas HD A116
54
13,500
Android
5
12
Micromax Canvas Doodle A111
52
11,500
Android
5.3
13
Xolo Q1000
50
13,000
Android
5
14
Micromax A110Q Canvas 2 Plus
39
10,000
Android
5
15
Micromax Canvas Viva A72
37
6,400
Android
5
16
Sony Xperia E
36
8,300
Android
3.5
17
Micromax Ninja A27
31
3,300
Android
3.5
18
Sony Xperia U
27
12,000
Android
3.5
19
Apple iPhone 5
25
43,990
iOS
4
20
Sony Xperia J
25
13,500
Android
4
21
Samsung Galaxy Win
25
16,300
Android
4.7
22
Xolo Q800
24
10,000
Android
4.5
23
Xolo X910
23
9,999
Android
4.3
24
Spice Mobiles Stellar Horizon Mi 505 Pro
22
8,500
Android
5
25
Nokia Lumia 620
22
14,000
Windows Phone 8
3.8

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