Samsung's successful marketing strategy in India

Samsung Electronics' share in India's smartphone market is both growing and shrinking, based on different metrics.

Samsung has expanded its volume market shares to 38% in last quarter of 2013 from 32.7% in the first, according to latest IDC data. Based on value, its share fell two percentage points, though it still remained massive at 43%.

The fall in value market share indicates the price pressure the company is facing and also that the contribution of higher-priced devices to its overall sales is probably slowing.

Still, analysts recommend Samsung to focus on low-end devices by increasing the range of products as future growth will be in this segment.

On Tuesday,

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Watch video here :

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