ZTE launches 6 new devices in India

Global telecommunications giant, ZTE has finally entered the Indian market. They launched six smartphone models and four 3G datacards in the market today. The smartphones are all priced between Rs5,000 - Rs15,000. Thr premium phone in the bag is the ZTE Grand X which comes with a 1.2 GHz quad core processor. It has a 1GB RAM and 4GB  of internal memory. External memory can be extended upto 32GB. It is priced at Rs14,999. It will not hit the stores immediately but will be available in the coming days.

ZTE Grand X Quad Lite key specifications
* 5-inch display with a resolution of 540x960 pixels
* 1.2GHz quad-core processor
* 1GB of RAM
* 4GB of internal storage
* 5-megapixel rear camera
* VGA front-facing camera
* 3G, Wi-Fi, Bluetooth 4.0, GPS and wireless charging
* 2500mAh battery
* Android 4.2 (Jelly Bean)

All the six phones run on Google's Android operating system. The company has also announced that it will soon introduce its premium range of smartphones in India for the high-end segment, and that its next generation smartphones would be inspired by company's global smartphone portfolio.
 Speaking on the launch, Xu Dejun, CEO of ZTE India, said, "We offer 214 service centres accross the country to address your greviances. We also have a full fledged Research and Development unit to stay up-to-date with the leading technologies. With in-house manufacturing and RnD, we aim to offer quality products at reasonable prices." "By the year end, we aim to have our pan India presence with the smartphones and data cards," he added.

The six smartphones launched are:
1. ZTE Grand X for Rs14,999
2. ZTE Blade G2 for Rs 11,599
3. ZTE Blade C for Rs7,599
4. ZTE Blade L for Rs 12,599
5. ZTE Kis Flex for Rs 5,799
6. ZTE Blade E for Rs11,999

"There is a USD 350 million opportunity right now (smartphone and data card market), which is expected to grow to USD one billion in 3-4 years. We definitely want to tap this market," ZTE India Vice-President Yuan Kang said. They also launched the Swift series of 3G datacards ranging between Rs1500 to Rs2,500 comprising of various speeds and features. The costliest of them is the ZTE Grand X which has a price tag of Rs 14,999. The device with 5 inch HD display is powered by by a 1.2 GHz Quad Core processor. It comes with  512 MB RAM, 1 GB DDR SDRAM and 4 GB of internal memory. It can be upgraded to 32 GB of memory with the use of memory cards. The 5 inch display of Grand X has a resolution of 5 + 0.3 Mega pixels dual Camera. The company has launched five other smartphones ZTE Blade G2 priced at Rs. 11,599, ZTE Blade C (Dual SIM – 3G) priced at Rs. 7,599, ZTE Blade L priced at Rs. 12599, ZTE Kis Flex (Dual SIM) priced at Rs. 5,799 and ZTE Blade E priced at Rs. 11,999. All of them run on Google’s Android operating system and come with 512MB internal storage, and varying screen size, processor speeds, camera and other features to meet the unique needs of a broad customer base. The company said that it will expand its handset portfolio in the months to come and by the year end, it aims to have its pan India presence with the smartphones and data cards.” Speaking on the launch, Xu Dejun, CEO, ZTE India said, “ZTE is the leading global OEM supplier and has emerged as the trusted partner of choice for the Indian operators. Today ZTE enjoy a customer base of over 32 million Indian handset users and this widespread acceptance is a testimony to our differentiated and rich product portfolio, which is backed by a strong service and support network. ZTE also launched Swift series of 3G datacards launched which come in four variants comprising of Swift (7.2Mbps with Voice Call) priced at Rs. 1799, Swift Plus (14.4Mbps) priced at Rs. 1999, Swift WPlus (14.4Mbps with Wifi) priced at Rs. 2250 and Swift Speed (21.6Mbps with Voice Call) priced at Rs. 2499. The company has a network of 214 service centers across the country. The company has signed a strategic partnership with Pune based Calyx Telecommunications for a sustained pan India presence with the new Smartphone portfolio and with Digilife for Data Cards.

ZTE?
ZTE is a Chinese smartphone making company and is the fourth largest handset manufacturer in the world. It's mid-range and low-range phones could be direct competition to direct players like Micromax, Karbonn, Xolo and others. The company's strategy seems to be to provide high-end features on smartphones at reasonable prices.With India being a huge emerging market, not to mention a cost-conscious one, it would be interesting to see hoe ZTE does in India.

ZTE to enter Indian smartphone market

ZTE Telecom India  a wholly subsidiary of China based ZTE Corporation, a provider of telecommunications equipment, network solutions and mobile devices has tied up with Pune's Calyx Telecommunications for distribution, sales and marketing of ZTE products. ZTE will launch five smartphones under its own brand name in India on Friday. However ZTE has not revealed the list of handsets that would be launched in India this week. ZTE is not new to the Indian market; it is the second largest seller of data cards or dongles in India and has also sold few popular smartphones in India but has never used its own name. Many of you might have used the Dell XCD 35 or Idea Blade - both are same and are actually rebranded version of the ZTE Blade smartphone. Similarly Reliance 3G Tab is actually a ZTE product. The Chinese giant is also one of the largest phone makers of CDMA phones for Indian CDMA operators. Its closest rival, Huawei had entered the Indian market a long back. Thus, ZTE is foraying into Indian market to sell its smart phones and tablet PCs. It has targeted to sell over one million handsets in a year. ZTE will enter the Indian smart phone market with an initial portfolio of five different models of smart phones ranging from Rs. 5,799 to Rs. 14,999.While there is no news on the devices that the company is planning to launch in India, we know the price range, Rs 6,000-Rs 15,000. So here is a look at ZTE's international portfolio of entry to mid-level smartphones which they might bring to India. Announcing the tie-up, Xu Dejun, CEO, ZTE India said, "We expect to emerge as a key player in the Indian smart phone arena. Globally, ZTE is the fourth largest handset manufacturer and we are certain to strengthen our position in India, which is a key growth propeller for us, contributing to 10 per cent of our overall revenues. We feel that it is a perfect synergy between two companies who share the same vision of empowering the Indian handset market." ZTE is operating in India form last ten years and provided mobile handsets to Micromax, Karbon and servive providers like Reliance Communications and Idea Cellular Ltd. Gaurav Somani, eexecutive director, Calyx Telecommunications said, "We are broadening our distribution network with ZTE's smart phone and tablet portfolio initially focusing on Maharashtra, Goa, Gujarat, Madhya Pradesh and Chhattisgarh. We are targeting 60 cities and towns through over 7000 touch points. ZTE products will be available in all major states by the end of October 2013."

The first device powered by Tegra 4 is going to be ZTE Geek

A China Mobile version of the upcoming ZTE Geek has been pictured, by none other than ZTE itself. The picture comes in conjunction with images outed by China's TENAA certification database, which is notorious for leaking devices coming out of Asia. ZTE has released some shots of the device from a more flattering (albeit somewhat gushy) perspective. Sporting a 5-inch fullHD LCD and an upgraded front-facing camera, the real star of the show is the expected NVIDIA Tegra 4 (Tegra is a system on a chip (SoC) series developed by Nvidia for mobile devices such as smartphones, personal digital assistants, and mobile Internet devices. The Tegra integrates an ARM architecture central processing unit (CPU), graphics processing unit (GPU), northbridge, southbridge, and memory controller onto one package. The series emphasizes low power consumption and high performance for playing audio and video.) chipset inside, featuring four Cortex-A15 cores clocked at 1.8GHz. This is bound to be the official debut of the chipset in a smartphone. For now, the ZTE Geek U988S is set to work only on China Mobile's TD-SCDMA network, so we'll have to wait and see if a global version of the Tegra 4-powered Geek is also in the works. The first mobile phone powered by the quad-core Tegra 4 has been outed by Chinese manufacturer ZTE. The ZTE Geek U988S, originally expected to feature an Intel processor inside, will instead be powered by the NVIDIA produced chip. The Tegra 4 will be clocked at 1.8GHz and the phone will have 2GB of RAM onboard. Other changes include an improvement in the screen's resolution from 720 x 1280 to 1080 x 1920, and the sensor on the front-facing snapper will double to 2MP from the original 1MP. Meanwhile the camera on back will remain at 8MP. And while it is great that ZTE has decided to launch the phone with updated specs, this model will only be released in China for China Mobile's proprietary TD-SCDMA network. The carrier is the largest mobile operator in the world.

Specs of ZTE Geek U988S:

·         5 inch display

·         1920 x 1080 pixels resolution

·         1.8 GHz quad core Tegra 4 processor

·         2 GB RAM

·         8 GB internal memory

·         8 MP primary camera

·         2 MP front facing camera

·         Google Android v4.1 Jelly Bean

·         2300 mAh battery

ZTE Nubia Z5mini leaks before its announcement launch

The press render of the ZTE Nubia Z5 Mini, the mini-variant of the ZTE Nubia Z5 has leaked ahead of its announcement.ZTE Nubia Z5 Mini is rumored to sport a 4.7-inch 720p display and the smartphone is said to feature a Snapdragon 600 chipset with 1.5 GHz quad-core Krait 300 CPU instead of a Snapdragon S4, which powers the Nubia Z5. The Nubia Z5 Mini will come with 2 GB of RAM, 8 megapixel rear camera and wide range of connectivity options. The mini-variant of the ZTE Nubia Z5 will measure 65.7 x 134.8 x 10.3mm and weighs about 160g. Lastly, ZTE Nubia Z5 Mini will run on Android 4.2.2 Jelly Bean.Unfortunately, there is no official confirmation on launch date of the smartphone, but we expect ZTE to officially announce the device in the nearest future.

@GSMArena