ZTE launches 6 new devices in India

Global telecommunications giant, ZTE has finally entered the Indian market. They launched six smartphone models and four 3G datacards in the market today. The smartphones are all priced between Rs5,000 - Rs15,000. Thr premium phone in the bag is the ZTE Grand X which comes with a 1.2 GHz quad core processor. It has a 1GB RAM and 4GB  of internal memory. External memory can be extended upto 32GB. It is priced at Rs14,999. It will not hit the stores immediately but will be available in the coming days.

ZTE Grand X Quad Lite key specifications
* 5-inch display with a resolution of 540x960 pixels
* 1.2GHz quad-core processor
* 1GB of RAM
* 4GB of internal storage
* 5-megapixel rear camera
* VGA front-facing camera
* 3G, Wi-Fi, Bluetooth 4.0, GPS and wireless charging
* 2500mAh battery
* Android 4.2 (Jelly Bean)

All the six phones run on Google's Android operating system. The company has also announced that it will soon introduce its premium range of smartphones in India for the high-end segment, and that its next generation smartphones would be inspired by company's global smartphone portfolio.
 Speaking on the launch, Xu Dejun, CEO of ZTE India, said, "We offer 214 service centres accross the country to address your greviances. We also have a full fledged Research and Development unit to stay up-to-date with the leading technologies. With in-house manufacturing and RnD, we aim to offer quality products at reasonable prices." "By the year end, we aim to have our pan India presence with the smartphones and data cards," he added.

The six smartphones launched are:
1. ZTE Grand X for Rs14,999
2. ZTE Blade G2 for Rs 11,599
3. ZTE Blade C for Rs7,599
4. ZTE Blade L for Rs 12,599
5. ZTE Kis Flex for Rs 5,799
6. ZTE Blade E for Rs11,999

"There is a USD 350 million opportunity right now (smartphone and data card market), which is expected to grow to USD one billion in 3-4 years. We definitely want to tap this market," ZTE India Vice-President Yuan Kang said. They also launched the Swift series of 3G datacards ranging between Rs1500 to Rs2,500 comprising of various speeds and features. The costliest of them is the ZTE Grand X which has a price tag of Rs 14,999. The device with 5 inch HD display is powered by by a 1.2 GHz Quad Core processor. It comes with  512 MB RAM, 1 GB DDR SDRAM and 4 GB of internal memory. It can be upgraded to 32 GB of memory with the use of memory cards. The 5 inch display of Grand X has a resolution of 5 + 0.3 Mega pixels dual Camera. The company has launched five other smartphones ZTE Blade G2 priced at Rs. 11,599, ZTE Blade C (Dual SIM – 3G) priced at Rs. 7,599, ZTE Blade L priced at Rs. 12599, ZTE Kis Flex (Dual SIM) priced at Rs. 5,799 and ZTE Blade E priced at Rs. 11,999. All of them run on Google’s Android operating system and come with 512MB internal storage, and varying screen size, processor speeds, camera and other features to meet the unique needs of a broad customer base. The company said that it will expand its handset portfolio in the months to come and by the year end, it aims to have its pan India presence with the smartphones and data cards.” Speaking on the launch, Xu Dejun, CEO, ZTE India said, “ZTE is the leading global OEM supplier and has emerged as the trusted partner of choice for the Indian operators. Today ZTE enjoy a customer base of over 32 million Indian handset users and this widespread acceptance is a testimony to our differentiated and rich product portfolio, which is backed by a strong service and support network. ZTE also launched Swift series of 3G datacards launched which come in four variants comprising of Swift (7.2Mbps with Voice Call) priced at Rs. 1799, Swift Plus (14.4Mbps) priced at Rs. 1999, Swift WPlus (14.4Mbps with Wifi) priced at Rs. 2250 and Swift Speed (21.6Mbps with Voice Call) priced at Rs. 2499. The company has a network of 214 service centers across the country. The company has signed a strategic partnership with Pune based Calyx Telecommunications for a sustained pan India presence with the new Smartphone portfolio and with Digilife for Data Cards.

ZTE?
ZTE is a Chinese smartphone making company and is the fourth largest handset manufacturer in the world. It's mid-range and low-range phones could be direct competition to direct players like Micromax, Karbonn, Xolo and others. The company's strategy seems to be to provide high-end features on smartphones at reasonable prices.With India being a huge emerging market, not to mention a cost-conscious one, it would be interesting to see hoe ZTE does in India.