Micromax Canvas 4 takes the big picture

Micromax on Monday announced Canvas 4, a Smartphone that would replace Canvas HD as the company's flagship Android phone. In terms of specifications, Canvas 4 is not much different from its predecessor. It is powered by MT6589, the quad-core processor made by MediaTek that also powers Canvas HD. Just like its predecessor, Canvas 4 also has a 5-inch screen with 720p resolution. The device has 16GB internal storage and 1GB RAM; the storage is expandable with microSD card. It is powered by Android 4.2 (Jelly Bean) and has battery capacity of 2,000mAh. The phone has been priced at Rs 17,999. While hardware specifications are similar, Canvas 4 is different compared earlier Micromax phones in terms of design and software features. The shell of the device has been made using plastic and an aluminium frame. It also has a few unique features like 'blow to unlock' the phone. The phone packs smart gestures that allow a user to answer a call by just picking the phone up, put it in silent mode by turning it upside down and dial a number with help of proximity sensor. It also features several unique video playback features, including one similar to 'smart pause' found in Samsung phones. The phone has a 13MP primary camera and a 5MP front camera. Commenting on the launch, Rahul Sharma, co-founder, Micromax said, "With the launch of Canvas 4, we are yet again raising the bar for affordable innovation. Canvas 4 combines great functionality and style, complemented by an entire eco-system of applications that directly address the needs of our evolving consumers." Talking about the recent growth of company, Deepak Mehrotra, CEO, Micromax said, "We are very excited with the consistent growth of the brand in India. The numbers have been promising with 17.1% Smartphone market share in Q1 of 2013 positioning us a clear number two in the category, and we have already moved to 24.3% in April 2013 as per Cyber Media Research." Micromax revealed that 11,500 units of Canvas 4 have been pre-booked in less than a week. Micromax has launched the latest version of its flagship phone - the Canvas 4 - at a price of Rs 17,999. The Canvas 4 has a 5-inch HD IPS display and comes in an aluminium casing that also doubles up as an antenna. Micromax says that touch screen is optimised for use even while wearing gloves. The phone is powered by a Cortex A7 1.2 GHz quad-core processor and but doesn't run on the latest version of Android Jelly Bean, but instead comes with its predecessor Android 4.2.1. The phone has 1GB RAM and an internal storage of 16GB. The rear camera can record 1080p video and includes features such as vertical panorama, anti-shake, face detection. The camera, Micromax says the Canvas 4 in burst mode can capture 99 photos in less than 15 seconds. The video pinning feature lets users pin a video they are watching to the home screen while performing other tasks. The simultaneous video view can play more than one video at the same time. The Canvas 4 also borrows the eye-tracking feature from the Samsung Galaxy S4 in which looking away from the screen while watching a video pauses the video and resumes play when the user looks back at the screen. Micromax has also borrowed a lot of features from other phones, such as flip phone to mute. The phone went up for pre-order on June 28.Micromax Canvas 4 teaser which was posted on Facebook earlier hinted at a unique unlocking system. We wonder what men think about 'blowing' to unlock Micromax Canvas 4- Fun or Faltu? The device also includes vertical panorama, smart gestures, video-pinning, text/email and use of any app while watching a video.

The much-anticipated Smartphone Micromax Canvas 4 has been listed online two days before its unveiling event. Online retailer Junglee has listed the Smartphone for ₹15,000.The handset that goes by the name Micromax Canvas 4 A210 will be delivered within 7 business days, according to the e-retailer website. According to Junglee, the device features 5.5-inch HD IPS touch screen with 1280 x 720p HD resolution, comes with dual SIM capability and is powered by a 2 GHz Quad core processor. Other specifications mentioned in the list are Android 4.1.2 Jelly Bean OS, 13-megapixel back camera with LED flash, 2-megapixel front camera, 2000 mAh battery, 8/16 GB internal storage with micro SD card support up to 32 GB. E-retailer Lalajionline.com has also listed a mysterious Smartphone with the rumoured specifications of Canvas 4 for ₹18,990. The website, which says the device is in stock, did not mention anything about the shipment of the Smartphone.