India is now the third biggest Smartphone market in the
world.
During the first quarter of 2013 smart phones sale in
India grew by 163% over the prior
year's quarter, Strategy Analytics said on Wednesday. In comparison, Smartphone
volume over the same period rose by 86 percent in China, 24 percent in Japan,
and 19 percent in the United States. The global average came in at 39 percent.
India's surge in smartphone use helped it swipe the
third spot from Japan for the first time ever. It now ranks behind the U.S. in
first place and China in second place.
What's behind India's growth? Major global players like
Apple and Samsung are pushing their phones through better distribution
networks, according to Strategy Analytics' Handset Country Share Tracker. But
local vendors are actually the major beneficiaries of the jump in smartphone
adoption.
Indian companies Micromax
Karbonn and Spice are enjoying
annual growth in smartphone sales between 200 and 500 percent. So-called
"microvendors" such as Lemon
Mobiles have seen sales skyrocket
by more than 1,000 percent. Such vendors mostly deal in Android Phones, the report added.
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