Vespa VX launches on Thursday costing 72000.

Italian auto manufacturer Piaggio launched the scooter Vespa VX on Thursday in New Delhi. The Vespa VX is the most expensive scooter, costing Rs. 71,380(ex-showroom).The Vespa VX has a 125 cc engine developed by Piaggio  only to suit the Indian customer. They also claim that the scooter can give a mileage of more than 60KMPH. “After the success of the first phase in Vespa launch with a single model just over a year ago, Piaggio is now moving into the second phase for the expansion of the product range,” said Piaggio Vehicles, India Chairman and Managing Director Ravi Chopra.The company had so far sold 52,000 units of Vespa LX since its launch last year, he added.  Piaggo vehicles are an Italian company popular for their Moto Guzzi and Aprilia range of superbikes.The scooter was launched in the presence of actor Siddharth Malhotra and Femina Miss India.The VX also sports a 200mm front disc brake, a new speedometer and MRF Zapper tubeless tyres. The handle bars of the new Vespa have been raised for better grip and comfort. The new models also get an optional beige seat to add to the Vespa’s style and a larger grab rail. Speaking on the occasion, Ravi Chopra, Chairman and managing Director, Piaggio Vehicles (India) said, “Piaggio is delighted to present the Vespa VX to cater to a surging demand amongst the discerning Indian consumer. We hope to further strengthen the premium segment with the Vespa VX, offering the Indian youth that lifestyle stature they wish to be associated with. The new features not only offer a better riding experience, it brings the aspirational Indian a step closer to the Vespa universe.” The safer and chicer Vespa VX is now on sale at a price of Rs 71,380 (ex-showroom Delhi) which is nearly Rs 11, 000 over the price tag of the base variant Vespa LX. Although the difference in price may sound steep, the VX variant with the added features is definitely worth the extra sum. When asked if the company is planning to further expand the scooter range in the country, he said, "There can be another product launch by the end of this year. We want to have different products for different consumer needs."He added that the company would like to cater to the premium scooter segment and was not planning to venture into the commuter segment."We are looking to create a premium luxury segment (in scooters) which is non-existent at the moment," Mr Chopra said.