Which is the most popular, Windows Phone
handset you ask? The Nokia Lumia 520 is
after raising from fifth place a month ago according to numbers by AdDuplex.
The entry-level handset holds 13.3% of the worldwide WP market, ahead of the
flagship Lumia 920′s 11.8% (the 925, 928 and 1020 are too new to have made a
dent). The climb of the modest Lumia 520 was rapid – it gained percentage
points by the week. Meanwhile Windows Phone 7 devices are on the way out, but
still make up a significant portion of the install base. Worldwide Nokia is the undeniable Windows Phone
ruler – it owns over 85% of the market. Second is HTC with just over 11%, while
Samsung and Huawei barely register. About 60% of devices run WP8, the remainder
is on WP7 (those phones can’t be updated to WP8). The Nokia Lumia 620, a
slightly more advanced handset than the 520 ties with an outgoing mid-rangel
phone, the Lumia 710, for third place. The first non-Nokia device on the scale
is the HTC 8X. The US market is ahead of the curve with a higher WP8 to WP7
ratio and showing a strong preference for the high-end models – the Lumia 822,
920, HTC 8X and Lumia 900 cover over half of the market. Things in the
Netherlands are similar. In the UK, the picture is different though – it’s the
WP7-powered Lumia 800 on top and low- to mid-range devices covering most of the
market. Poland also likes its low- to mid-range phones with a noticeable WP7
presence and is the only country in the study that has HTC ahead of Nokia. Russia
and Africa show an even mix across the spectrum of devices, while India and
Brazil are heavily skewed towards a single device. The Nokia Lumia 710 has a
whopping 40% cut of the Windows Phone market in Brazil (it’s actually down from
57% in February). The world’s #1, Lumia 520, holds over 30% of the market in
India (up from 20.8% last month). In just four months, the Lumia 520 has gone from nothing
to the most popular Windows Phone model in India, and that speaks volumes about
how cheap and value for money devices sell here. We usually try to interchange countries from month to
month but the rise of Lumia 520 in India is too fascinating to ignore. From the
really impressive 20.8% last month it
went to mind-blowing 31.3% this time around. Looks like Nokia India has a
winner on their hands. It is also very surprising to note that the Lumia 620,
which was not at as highly marketed as the other devices by Nokia India, is the
second most selling smartphone in India. The Lumia 720 is at third, and this
clearly means that Windows Phone 8 is being preferred, but devices like the
Lumia 710 and Lumia 610 still have a share but are not selling as well as the
WP8 devices, obviously. It is also funny to note that the 820 and the 920 have
been relegated to a much lower position, and that explains the market somewhat.
People are not that willing to go for higher end devices, especially Nokia’s
higher end devices. This might change with the Nokia Lumia 1020 with a good pricing, lets see.
There are other interesting statistics from
Ad Duplex regarding Windows Phone market share in terms of version and in terms
of manufacturers. It is obvious that Nokia rules the roost in terms of OEMs and
glad to notice that Windows Phone 8 has already gone past WP7 in terms of
marketshare. But that has been the case for some time. Is windows Phone 8
finally gaining traction? What will Nokia’s results be, at their July 18th 2Q13
quarterly results? We can’t wait to find out. In case you are interested in numbers
and seeing how Windows Phone has fared in the other parts of the world, check
the source link below. Another graph, on the rise of the no. of app
installations on the Lumia 520 -
Note: The statistics are based on app installations, which support the
ad duplex platform. Since the platform is free, most third party apps have it
implemented, and hence the huge amount of data for the Ad Duplex guys to work
out the statistics, which are not exact marketshare data but percentage wise,
really close.
ALL STATISTICS
ALL STATISTICS
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