Friday, 19 July 2013

Sony to Launch the phablet Xperia Z ULtra in Asia first

The pieces of the Xperia Z Ultra availability puzzle are finally starting to fall in place. Yesterday we heard that will be the phablet is expected to hit on September 13, but it appear Britain won't be the first market to get it. We've now received news that the monstrously spec'd 6.4" device from Sony will be available in Hong Kong for HK$6198 (€609) by the end of July. Preorders can be made from Sony's own HK portal. You can also can get the device bundled with a protective case for a limited time. Keep in mind that this is for the HSPA+ version (C6802), so if you plan on exporting the Xperia Z Ultra to your home 4G-enabled market, it's not going to support LTE. For most of us, though, we'll have to wait until September for the LTE version (C6833) of the Xperia Z Ultra to go on sale. European pricing is rumored to start at about €629. It has not been much time when the Sony Xperia Z Ultra was announced at the Mobile Asia Expo 2013 in Shanghai and the next big thing is already set to hit the Indian market. The device was seen with a ‘Coming Soon’ tag on online retailer Saholic and this made everybody curious. When asked, the retail has suggested that the Xperia Z Ultra would be available for sale from 31st July, 2013. And it is not just Saholic which has listed the device; even the Sony India website has the device on display with the ‘coming soon’ tag. As the sales of large screen smartphones have been highly dominant in the Southeast Asian markets, Sony had announced that it would be launching the behemoth in Singapore, Indonesia and China and a few other markets in July and August and the smartphone would see a European launch in September. The Xperia Z Ultra has a 6.44 inch full HD 1080p display with TRILUMINOS technology that is sported by the Sony Bravia HDTVs. The phone is powered by a 2.2 GHz Qualcomm Snapdragon 800 MSM8974 processor and 2 GB RAM. The phone is even IP58 certified and is water and dust resistant. Another prominent feature on the phone is its X-Reality feature which would even upscale low quality content to 1080p display. The phablet runs the Android 4.2 Jelly Bean OS and has some of Sony’s proprietary apps too including Sony’s Walkman app, Movies app and Album app. The phone has an 8 megapixel rear camera with the ability to record HD videos. There is still no official disclosure about the price of the phablet. 

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