Ever since the release of its IP57-certified Xperia Z flagship,
water resistance has been on Sony’s lips almost every time the word Xperia gets
mentioned.The latest series of ads aims to emphasize just that by showing a
cute water droplet looking for friendship.Albeit somewhat childish, the ads do get the message
across, and are rather endearing in their own way – if you can get past what is
essentially an inadvertent serial killing protagonist. Check it out. Sony
Mobile Hong Kong recently released a number of very cute animations for the
Xperia range. The videos entitled “Water is My Friend” shows a water character
who desperately wants a friend. However, every phone he tries to help, or
touch, ends up biting the dust (you can see where we’re going with this). Then
along comes the Sony Xperia with its water resistant qualities and the two are
friends forever, it is actually quite touching believe it or not. The videos
are well worth a watch and you can see Sony trying to cement its position in
the market as being the go-to handset for those looking for a water resistant
handset. Check out all three videos below.
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