Karbonn has
partnered with Hungama.com to offer 'Hungama Music App' on its smartphone with
unlimited content free for 30 days. However, the offer is meant for only new
Android smartphones of Karbonn. As part of the deal, Karbonn will pre-install
the application in its devices. The Hungama app will allow users access to its
digital directory of International, Bollywood, Regional (Telegu, Bhojpuri,
Tamil, Malayalam and others) and South Asian music and videos entertainment,
and will offer unlimited content for free for up to 30 days on Karbonn smart
devices. Shashin Devsare, executive director, Karbonn said, "Our brand
association represents our growing attention towards bringing innovative
entertainment vistas to the consumers, through the innovative mobile eco-sphere
of Karbonn Smart.". This
would let the customers enjoy music, videos, and live radio entertainment on
the Karbonn Smart devices. It offers unlimited content free up to 30 days on
Karbonn Smart devices. The
app also offers Loyalty feature which offers rewards for every action on the
app and every action has redeemable points attached to them, which could be
redeemed for digital and real merchandise. The Mood Discovery feature plays
music matching to the user’s current mood and based on Tempo, Category, Genre
or Era. Karbonn partnered with
Airtel earlier this year to offer free 3G and 2G data bundle with select
smartphones. With the collaborations & technical tie-ups, Karbonn
plans to enhance the user experience on smart devices over time.
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