Google
Latitude is a location-aware mobile app developed by Google as a successor to its earlier SMS-based service Dodgeball. Latitude allows a mobile
phoneuser to allow certain people to view their
current location. Via their own Google
Account, the user's cell phone location is mapped on Google Maps. The user can control the accuracy and details of what
each of the other users can see — an exact location can be allowed, or it can
be limited to identifying the city only. For privacy, it can also be turned off
by the user, or a location can be manually entered. Users have to explicitly
opt into Latitude, and may only see the location of those friends who have
decided to share their location with them. Checking in to your favorite places
is a great way to let people know when you're somewhere important, but there
are plenty of in-between times when you might want close acquaintances to know
where you are so they can tell when you got stuck in traffic or got home
safely. That's when Latitude comes in
-- or, perhaps we should say, came in. As part of its Maps redesign, Google is sending its Latitude service the way of Google Reader. Latitude gets lost on August 9th, less than a month
from now, and all of its various location-centric APIs will wander offline at
the same time. Additionally, Google is removing check-in functionality from
Maps, asking that you use Google+ instead, which is also where you'll have to
turn if you want to share your location with friends -- a feature not currently
enabled in the iOS version of the app. Google promises that functionality is
"coming soon," so in the interim please tell your significant other
the same when they ask what time you'll getting home from work.
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