Thursday, 11 July 2013

Google latitude is shown the door

Google Latitude is a location-aware mobile app developed by Google as a successor to its earlier SMS-based service Dodgeball. Latitude allows a mobile phoneuser to allow certain people to view their current location. Via their own Google Account, the user's cell phone location is mapped on Google Maps. The user can control the accuracy and details of what each of the other users can see — an exact location can be allowed, or it can be limited to identifying the city only. For privacy, it can also be turned off by the user, or a location can be manually entered. Users have to explicitly opt into Latitude, and may only see the location of those friends who have decided to share their location with them. Checking in to your favorite places is a great way to let people know when you're somewhere important, but there are plenty of in-between times when you might want close acquaintances to know where you are so they can tell when you got stuck in traffic or got home safely. That's when Latitude comes in -- or, perhaps we should say, came in. As part of its Maps redesign, Google is sending its Latitude service the way of Google Reader. Latitude gets lost on August 9th, less than a month from now, and all of its various location-centric APIs will wander offline at the same time. Additionally, Google is removing check-in functionality from Maps, asking that you use Google+ instead, which is also where you'll have to turn if you want to share your location with friends -- a feature not currently enabled in the iOS version of the app. Google promises that functionality is "coming soon," so in the interim please tell your significant other the same when they ask what time you'll getting home from work.

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