Thursday, 4 July 2013

Budget iPhones to come up soon

The other day i put my sight on some photos of what was reported to be Apple’s new budget iPhone, and now we have another photo of the handset, which shows another new colour for the device.The Budget iPhone is rumoured to launch in September along with the new iPhone 5S, as you can see from the photos below, the handset will feature a polycarbonate casing and will be available in a range of different colors. As yet we do not have any details on what will be inside the budget iPhone, the handset is rumored to come with Apple iOS 7, so it should have semi decent specifications.We know you were just screaming, "But what about blue??" when leaked photos showing alleged green, yellow and red cheap iPhone models appeared earlier this week.Calm down, as now comes word (or sight) that Apple may be planning to have a blue budget iPhone join the low-cost trio, as the latest snap from a Chinese factory seem to indicate.What appears to be a half-assembled iPhone blue shell has been photographed alongside the three previously leaked of colors and a white version, according to French site Nowhere else.With the pigments popping up left and right, we wouldn't be surprised if we soon see a fuchsia, burnt orange and taupe model soon.Pictures of candy-colored entry-level iPhones with rounded corners have started circulating. Many have branded them hideous, crude atrocities. They need to be. Apple is facing a unique dilemma: Because of the stellar success of the iOS app universe, the entry-level iPhone has to have nearly the same specs as the flagship iPhone. The display has to be large. The processing power has to be substantial. Apple cannot afford to fragment the iPhone device base, particularly since it has spent years mocking Android vendors mercilessly for doing just that. Still, the budget iPhones have to be something that affluent and aspirational consumers despise.There can’t be much differentiation on the hardware or software aspects. So there must be a very sharp line drawn between the two models based on the look and feel.Apple cannot have the bulk of its customers trade down to the budget phone from more expensive devices. It must make the entry-level model look so vulgar and cheap that most iPhone users will stick to the main line models, even if they have to pay a $200 to $400 premium. The budget phones have to look tackier than the new iPhone 5S, but that is not enough — they must also be less desirable than the iPhone 5 and iPhone 4S… yet still appear more desirable than low-end Android phones.This is a very, very tricky manoeuvre to pull off, which is why Apple has literally agonized over the move for years, even as the Android camp built a huge volume lead in Brazil, Spain, China and other major markets.It will be absolutely fascinating to see how the entry-level iPhone is going to be priced and marketed, but it looks like Apple has clearly achieved its primary goal — the new entry-level model looks absolutely hideous to someone who has been using an iPhone 5.


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